Search engine optimization is one of the most important aspects of your online marketing campaign, and in order to really understand SEO and make use of it, you must know how off-page optimization works to help you increase your search engine ranking. By merely having SEO focused content with the right keywords won’t get you the position you want for your targeted keywords, but rather you have to focus on a number of off-page SEO tactics to get the most out of your blog or website in terms of search engine traffic.
Primarily, you should center your attention on obtaining a greater number of backlinks from websites which have a high page status. The grounds for this is, search engines such as Google put a lot of stress on the starting place of the backlink and give it power in accordance to that. So if you get a hold of a backlink from a site that is a PR 6 - it will evidently let the search engines know that your website is essential enough to get a backlink from a high page rank site. Even if the backlink you’re getting form is a site that has a minimal PR, it is still worth being linked to a site that is absent of PR.
Secondly, avoid indulging in any type of unethical activities such as cloaking or gateway pages, where you deceive the search engines by showing them one page and showing your visitors another page, i.e. your real website. This can attract a severe penalty from the search engines and get you banned, which is why the best way to deal with off-page optimization is to do it ethically. Yes, it will take you a while before you start seeing results, but eventually, what matters is your long term stability in the search engines, not short term success. As you apply your off page optimization techniques, it’s a good idea to read Google’s Terms of Service (TOS) so you know what is and isn’t allowed. There are a number of things that you’ll learn when you go through their terms, which will evidently help you stay away from any gray areas that can get you penalized. Since Google is the number one search engine, it only makes sense to learn how it ranks sites if you want to increase your understanding of search engine optimization.
You should ask yourself if your website has a theme or whether there are many unrelated keywords and topics on it. You will greatly boost your chances of getting ranked for your targeted keywords when you create a tightly themed website. It’s easier to let the search engines know what keywords you want to be ranked for the more focused your site is. You don’t want to mislead the search engine spiders, after all. This explains why it’s important for your website’s pages to revolve around one single theme.
The above tips can help you improve your site’s ranking with the search engines; you should utilize both on and off page optimization. If you stick to sound SEO strategies and work at them on a daily basis, you’ll find that ranking your site isn’t as hard as you thought.